The Pacific Asia Travel Association (PATA) presented plaques to the 24 winners of the 2004 PATA Gold Awards  programme. The Macau Government Tourist Office (MGTO) sponsored the 2004 PATA Gold Awards Luncheon, held on the opening day of the 53rd PATA Annual Conference.

On behalf of the MGTO, PATA President and CEO, Mr. Peter de Jong, presented Grand Award trophies to the three Grand Award winners this morning during the opening session of the 53rd PATA Annual Conference. The honours include three Grand Awards and 27 Gold Awards.

The 2004 PATA Grand Award for Marketing was presented to Tourism New Zealand for its "100% Pure New Zealand" campaign. The Grand Award for Heritage went to Banyan Tree Hotels and Resorts for its "Museum Shop by Banyan Tree". The Grand Award for Education and Training was presented to the Trisakti Institute of Tourism in Jakarta for its "Reforming the Education System".

In addition to the three Grand Awards, 27 PATA Gold Awards were presented to the winners listed below. Multiple awards went to several of this year`s entrants, such as Tourism New Zealand, Kerala Tourism, the Department of Tourism, Government of India, and Banyan Tree Hotels and Resorts.

The winning campaigns were selected from over 332 Gold Award entries by panels of international experts in each category. The awards were open to all PATA and PATA chapter members, with the exception of the journalism awards, which were open to all published writers and photographers.

2004 PATA Grand and Gold Award Winners

GRAND AWARDS


Marketing
100% Pure New Zealand, Tourism New Zealand, New Zealand

Heritage
Museum Shop by Banyan Tree, Banyan Tree Hotels and Resorts, Singapore

Education and Training
The Role of Trisakti Institute of Tourism in Reforming Education System in Indonesia, Trisakti Institute of Tourism, Indonesia


GOLD AWARDS

Marketing Awards


Government/Destination -- National
Incredible India Campaign, Department of Tourism, Government of India, India

Government/Destination -- State/City
Hong Kong Welcomes You!, Hong Kong Tourism Board, Hong Kong

Carrier (International-Air)
Singapore Airlines Fabulous Offer, Singapore Airlines, Singapore

Carrier (Domestic-Air)
Cebu Pacific We`re Going Your Way, Cebu Pacific Air /Department of Tourism, Philippines

Industry -- Hotel
The Rebirth of a Legend, Langham Hotels International, Hong Kong

Industry -- Tour Operator/Travel Agent/DMC/PCO
The Preferred Greek Conference Centres, Interdynamic SA, Greece

Industry -- Credit Card Company
MasterCard See Australia Campaign, MasterCard, Australia

Industry -- Spa
Banyan Tree Spa Shanghai, China (PRC), Banyan Tree Hotels and Resorts, Singapore

Environmental -- Ecotourism/Travel-Related
Thenmala Ecotourism, Kerala Tourism, India

Environmental -- Corporate Environmental
Shangri-La`s Tanjung Aru Resort, Shangri-La`s Tanjung Aru Resort, Malaysia

Environmental -- Education Programme
The Explore Nepal Responsible Tour Operators, The Explore Nepal, Nepal

Heritage & Culture -- Heritage
East Fort, Kerala Tourism, India

Heritage & Culture – Culture
Saung Angklung Udjo Bandung, West Java Culture And Tourism Government, Indonesia

Education & Training -- Educational Programme
Hall of Opium, Golden Triangle Park, Tourism Authority of Thailand, Thailand

Consumer Travel Brochure
Indochina Services, Vietnam, Cambodia, Laos and Myanmar

Travel Advertisement Awards -- Print Media
Incredible India Spirituality Campaign, Department of Tourism, Government of India, India

Travel Advertisement Awards -- Electronic Media
Wonders, Thai Airways International, Thailand

Travel Poster
100% Pure New Zealand, Tourism New Zealand, New Zealand

Destination Article -- Magazine
The Other Side of Oz, Travel+Leisure, USA, Mr. Adam Goodheart

Industry Business Article -- Trade Publications
Booster Kit for Travel Agents, TTG Asia Media, Singapore

Travel Photograph
Moorea, French Polynesia, National Geographic Traveler, USA, Ms. Jodi Cobb

Travel Guidebook
75 Holidays in the Hills, Outlook Publishing (India), India

Travel Video Award
See You in Korea, Korea National Tourism Organization, Korea (ROK)

Public Relations Campaign
Celebrate Australia 2003, Australian Tourist Commission, Singapore

CD-ROM
Ayurveda, the Mantra of Niramaya, Kerala Tourism, India

Web Site
www.newzealand.com, Tourism New Zealand, New Zealand

E-Newsletter
Singapore Can-Lah!, Pacific World and Suntec Singapore, Singapore


HONOURABLE MENTIONS

Carrier (International -- Air)
Golden Holidays Tactical Themes, Malaysia Airlines, Malaysia

Travel Advertisement Awards -- Electronic Media
Tourism Promotion Video, Japan Airlines, Japan

Industry Business Article -- Trade Publications
Fighting Spirits, Hotel Asia Pacific, Mr. Steve Shellum

Destination Article -- Magazine
Journey East, National Geographic Traveler, USA, Ms. Daisann McLane

E-Newsletter
Incredible India E-Newsletter, Department of Tourism, Government of India, India

E-Newsletter
Bali Update, Bali Discovery Tours, Indonesia

Travel Guidebook
Japan, Lonely Planet, Australia